05/25/2023

ALBERTO Summer Collection 2024

Aesthetic Balance: The ALBERTO Pants Culture

Always a bit more innovative, a touch smarter and more committed to the details – in the 2024 summer season, ALBERTO will once again launch a collection that is completely dedicated to its pants culture. To achieve this, we have not only expanded our perfect fit program by a wide fit segment and are presenting our chinos, jeans, shorts and modern business pants in linen, Tencel and a variety of high performance cotton blends. We have also splurged on new treatment techniques, fresh label and button colors and a matching collection of belts. In this publication, we will share with you what you can look forward to in the upcoming season.

Wide Fit

Not only are they cool and extremely casual, they also promise unbeatable and relaxed wearing comfort. For the summer season 2024 we have added the topic Wide Fit to our perfect fit program. The launch will consist of an amazing five styles. “Jive” is a modern high waist five pocket that boasts a comfortable fit and a narrow leg width. “Glenn,” on the other hand is a high waist trouser in a cropped length with smartly positioned side seams in white that also has pleats. The high waist five pocket jeans “Baggy” take the width one step further. The “Clark” is a true highlight. Thanks to Thanks to bound bands and buttons in the knee area as well as an elastic draw string and adjuster at the hem, both the leg length and the leg width can be customized for the desired fit. Patch flap pockets with eyelets and a mesh pocket lining turn these pants into a sporty all-rounder. The wide fit collection is completed by the “Jack-K,” a wide cut Bermuda featuring pleats and an elastic waist band.
Motif 02A
1505 GLENN LIGHT ORGANIC COTTON
Motif 02B
1505 GLENN LIGHT ORGANIC COTTON
Motif 02C
1505 GLENN LIGHT ORGANIC COTTON
Motif 02D
1505 GLENN LIGHT ORGANIC COTTON
Motif 02E
1505 GLENN LIGHT ORGANIC COTTON
Motif 05A
1930 JACK LUXURY LINEN
Motif 05B
1930 JACK LUXURY LINEN
Motif 05C
1930 JACK LUXURY LINEN
Motif 11A
1737 CLARK COOLMAX SUPER LIGHT
Motif 11B
1737 CLARK COOLMAX SUPER LIGHT
Motif 11C
1737 CLARK COOLMAX SUPER LIGHT
Motif 11D
1737 CLARK COOLMAX SUPER LIGHT
Motif 11E
1737 CLARK COOLMAX SUPER LIGHT
Motif 11F
1737 CLARK COOLMAX SUPER LIGHT
Motif 11G
1737 CLARK COOLMAX SUPER LIGHT
Motif 11H
1737 CLARK COOLMAX SUPER LIGHT
Motif 11I
1737 CLARK COOLMAX SUPER LIGHT
Motif 12A
1938 MIKE-C TECH WOOL
Motif 12B
1938 MIKE-C TECH WOOL
Motif 18A
1970 JIVE-C NEW VINTAGE
Motif 18B
1970 JIVE-C NEW VINTAGE
Motif 18C
1970 JIVE-C NEW VINTAGE

Natural Denim

We are ready to make a commitment and are curating our Natural Denims as an addition to the must-haves for the 2024 summer season. Why? The answer is simple: in both, the rigid and the stretch version, the undyed and only briefly laundered jeans will win customers over with their unrivaled naturalness and authentic strength of character. Especially in the stylish “Jive-C,” a cropped pair of jeans in a cotton/stretch version, these denims do it all perfectly. As an add-on, we recommend our undyed belts made of sturdy yet comfortably soft Italian cowhide.
Motif 16A
1956 JIVE-C NATURAL DENIM
Motif 16B
1956 JIVE-C NATURAL DENIM
Motif 16C
1956 JIVE-C NATURAL DENIM
Motif 16D
1956 JIVE-C NATURAL DENIM
Motif 16E
1956 JIVE-C NATURAL DENIM
Motif 16F
1956 JIVE-C NATURAL DENIM

Laser Washes Made in MG

Minimal water use, the absence of environmentally unsafe chemicals, paired with extremely high energy efficiency – the use of modern laser technologies in laundering process is not only beneficial for humans and nature, but also ensures a significantly extended useful life of the fabrics. In conjunction with the summer season 2024 launch, we will show that this gentle process also paves the way for completely new design options – in a stretch denim in two impressive and different washes. Mönchengladbach-based laundry service 140Fahrenheit is responsible for the perfect implementation of the laser graphics on the jeans developed by our 3D team thanks to its exceptionally sustainable production standards. Previously, we successfully developed the Born & Finished Bike Pants with this enterprise. File under: Advancement through technology.
Motif 06A
1999 SLIM LASER DENIM
Motif 06B
1999 SLIM LASER DENIM
Motif 06C
1999 SLIM LASER DENIM

Premium

Last winter, we have vastly expanded our premium segment, which previously consisted only of exclusive denims. We have added casual and dressy pants made of the most superior fabrics with extensive complex features. This turned out to be a huge success! For us, this was certainly reason enough to come up with a collection comprising six items for the summer season 2024.

Summer is the perfect time for chinos – the demand for the lightweight cotton pants and their wonderfully casual waring comfort is just as high this year. With an astounding two new, in-house dyed made in Italy premium pants we are once again making a true statement. In addition to an emphatically classic cotton/spandex style that scores points with a subtly shiny surface, we are now presenting a pair of pants made of extra-light super stretch PPT with 60 percent elasticity, an elevated 3D woven structure and a soft feel. Both pants are available as a slim fit “Rob” and a tapered fit “Steve” and come in pastel as well as iced orange, pink, gray and blue tones as well as in natural and silver.

Our premium denims also come in a wide array of colors. A series of colored super-stretch jeans, presented as "Robin," "Superslim" and "Slim," covers a variety of hues. The color range runs from navy, dust and green fig to rose, chalk and glacial blue. Made of lightweight 8 oz. denim, the Light Tencel boasts a particularly light feel and authentic washes, yet it also ensures pleasantly cool wearing comfort in summer temperatures. Once again, a real highlight: our Red Selvedge Jeans made of fine high-end Japanese denims. For next summer we will launch an11 oz. green cast style with a bit of stretch, which comes in three washes from light to raw as a slim fit "Slim," a tapered fit "Slipe" and a wide fit "Jive."

The premium collection also includes a belt series made in Italy made of soft velour leather available in ten colors based on the hues of our new pants label.
Motif 01A
0001 ROB BUSINESS COTTON
Motif 01B
0001 ROB BUSINESS COTTON
Motif 01C
0001 ROB BUSINESS COTTON
Motif 08A
1910 ROB PREMIUM COTTON
Motif 08B
1910 ROB PREMIUM COTTON
Motif 08C
1910 ROB PREMIUM COTTON
Motif 17A
1961 SLIM OVERDYED DENIM
Motif 17B
1961 SLIM OVERDYED DENIM
Motif 17C
1961 SLIM OVERDYED DENIM
Motif 17D
1961 SLIM OVERDYED DENIM

Linen and Tencel

The pants hype featuring the fabrics linen and Tencel will continue unabashedly in the 2024 summer season. This is only natural since the robust natural fibers do not only provide a lightweight and casual way to dress, but also have comfortably cooling properties that are very convincing.

To be able to cover the topic “linen” in all of its rich facets, we now have a total of ten fabrics to our collection. The bandwidth stretches from pants made of pure linen to elastic linen plants to pants made of dyed PPT blends, which appear as slacks, Bermudas and draw string pieces – available either with an emphasis on a clean look or in understated vintage looks. Styles with luxuriously presented linen structures or stripe patterns introduce special accents.

Ultimately also thanks to their wonderfully soft touch & feel, our pants made of Tencel have quickly conquered a loyal community of fans. Next summer, we will place even more emphasis on the topic of Tencel/cotton blends. Besides our smart chinos and super lightweight Tencel denims in a traditional white look, our brand-new Cool Tencel is a true eye catcher. Refined three dimensional fancy fabric surfaces and a complex “old style” dye finish deliver a casual design while the extra high Tencel component ensures that it is super soft and cooling to the touch. This newcomer is available as a cropped chino “Mike-C,” as “Storm” cargo pants and in shorts style “Breeze-K” in off white, beige, military, gray, blue and navy.
Motif 05A
1930 JACK LUXURY LINEN
Motif 05B
1930 JACK LUXURY LINEN
Motif 05C
1930 JACK LUXURY LINEN
Motif 07A
1904 STORM COOL TENCEL
Motif 07B
1904 STORM COOL TENCEL
Motif 09A
1924 JUMP TROPICAL LINEN
Motif 09B
1924 JUMP TROPICAL LINEN
Motif 09C
1924 JUMP TROPICAL LINEN

Performance

Not only are they astonishingly attractive – a large number of intelligent functions and refined technical features also help customers to master their everyday lifestyles more smartly and stylishly. Since their launch a year and a half ago, the pants in our performance series have evolved into true highlights in the ALBERTO portfolio. For the 2024 summer season, we will present our slim fit classic “Rob” in sand, pistachio, pineapple and smoke in four stylish hues. A completely new addition is the “Mover” model – normal waist slacks made of highly elastic, water repellent and breathable fabric that also dries very quickly – the Revolutional® in slim cut legs, with draw strings and contrasting bands. Also entirely new in the collection is the “Clark.” Made of ultra-lightweight, water repelling, quickly drying, temperature controlling and breathable Coolmax® Superlight High Tech fabric made in Japan and featuring patch pockets with mesh lining, the sporty wide fit offers the option to individually customize the leg length and width thanks to bound bands in the knee area as well as elastic draw strings and adjusters at the seams. This new addition is available in pink, khaki, royal, navy and black.
Motif 10A
1935 MOVER WR REVOLUTIONAL
Motif 10B
1935 MOVER WR REVOLUTIONAL
Motif 10C
1935 MOVER WR REVOLUTIONAL
Motif 11A
1737 CLARK COOLMAX SUPER LIGHT
Motif 11B
1737 CLARK COOLMAX SUPER LIGHT
Motif 11C
1737 CLARK COOLMAX SUPER LIGHT
Motif 11D
1737 CLARK COOLMAX SUPER LIGHT
Motif 11E
1737 CLARK COOLMAX SUPER LIGHT
Motif 11F
1737 CLARK COOLMAX SUPER LIGHT
Motif 11G
1737 CLARK COOLMAX SUPER LIGHT
Motif 11H
1737 CLARK COOLMAX SUPER LIGHT
Motif 11I
1737 CLARK COOLMAX SUPER LIGHT

#coolgermany: Chateau Eickhof

Formerly a farm, later the seat of a family of industrialists – Eickhof Chateau, which was built in the 19th century is located in an idyllic setting in the country side of Lower Saxony between Hanover and Bremen. It looks back on a tumultuous past. Now it is being used as a Zen monastery with an agricultural garden featuring Japanese gardening tradition, which has brought a wonderful sense of calm into the ancient walls. An atmosphere of silence and peace that instantly enchanted us paired with an unbeatable backdrop provided the setting for the ALBERTO 2024 Summer Season shoot.

Photos: Thomas Hoeffgen


ALBERTO understands its role as a culturally iconic pants label on the move, developed for people on the move. People for whom quality, comfort and freedom play an important part in their lives, people who seek relevance while finding style. Founded around 100 years ago with the goal of becoming a dynamic, innovative presence in the international fashion world while continuing to set new standards, the brand has remained true to its founding ethos to this day. Contemporary craftsmanship values and design bear witness to this, as does the company's own concept store as well as the use of intelligent, voice-controlled interaction systems. What once started out being a small pants manufacturer has long since been incorporated into collections - for urban cyclists, for example: A brand that has made it its mission to anticipate the needs of its customers and combine them into an inspiring lifestyle concept that possesses a legitimacy beyond all trends.
Motif 01A
0001 ROB BUSINESS COTTON
Motif 01B
0001 ROB BUSINESS COTTON
Motif 01C
0001 ROB BUSINESS COTTON
Motif 02A
1505 GLENN LIGHT ORGANIC COTTON
Motif 02B
1505 GLENN LIGHT ORGANIC COTTON
Motif 02C
1505 GLENN LIGHT ORGANIC COTTON
Motif 02D
1505 GLENN LIGHT ORGANIC COTTON
Motif 02E
1505 GLENN LIGHT ORGANIC COTTON
Motif 03A
1506 JUMP LIGHT COTTON
Motif 03B
1506 JUMP LIGHT COTTON
Motif 03C
1506 JUMP LIGHT COTTON
Motif 03D
1506 JUMP LIGHT COTTON
Motif 04A
1582 ROB JEANS CHINO
Motif 04B
1582 ROB JEANS CHINO
Motif 05A
1930 JACK LUXURY LINEN
Motif 05B
1930 JACK LUXURY LINEN
Motif 05C
1930 JACK LUXURY LINEN
Motif 06A
1999 SLIM LASER DENIM
Motif 06B
1999 SLIM LASER DENIM
Motif 06C
1999 SLIM LASER DENIM
Motif 07A
1904 STORM COOL TENCEL
Motif 07B
1904 STORM COOL TENCEL
Motif 08A
1910 ROB PREMIUM COTTON
Motif 08B
1910 ROB PREMIUM COTTON
Motif 08C
1910 ROB PREMIUM COTTON
Motif 09A
1924 JUMP TROPICAL LINEN
Motif 09B
1924 JUMP TROPICAL LINEN
Motif 09C
1924 JUMP TROPICAL LINEN
Motif 10A
1935 MOVER WR REVOLUTIONAL
Motif 10B
1935 MOVER WR REVOLUTIONAL
Motif 10C
1935 MOVER WR REVOLUTIONAL
Motif 11A
1737 CLARK COOLMAX SUPER LIGHT
Motif 11B
1737 CLARK COOLMAX SUPER LIGHT
Motif 11C
1737 CLARK COOLMAX SUPER LIGHT
Motif 11D
1737 CLARK COOLMAX SUPER LIGHT
Motif 11E
1737 CLARK COOLMAX SUPER LIGHT
Motif 11F
1737 CLARK COOLMAX SUPER LIGHT
Motif 11G
1737 CLARK COOLMAX SUPER LIGHT
Motif 11H
1737 CLARK COOLMAX SUPER LIGHT
Motif 11I
1737 CLARK COOLMAX SUPER LIGHT
Motif 12A
1938 MIKE-C TECH WOOL
Motif 12B
1938 MIKE-C TECH WOOL
Motif 13A
1941 ROB GLENSCHECK JERSEY
Motif 14A
1944 ROB FANCY JERSEY
Motif 14B
1944 ROB FANCY JERSEY
Motif 15A
1952 JUMP-K SMART LINEN
Motif 15B
1952 JUMP-K SMART LINEN
Motif 16A
1956 JIVE-C NATURAL DENIM
Motif 16B
1956 JIVE-C NATURAL DENIM
Motif 16C
1956 JIVE-C NATURAL DENIM
Motif 16D
1956 JIVE-C NATURAL DENIM
Motif 16E
1956 JIVE-C NATURAL DENIM
Motif 16F
1956 JIVE-C NATURAL DENIM
Motif 17A
1961 SLIM OVERDYED DENIM
Motif 17B
1961 SLIM OVERDYED DENIM
Motif 17C
1961 SLIM OVERDYED DENIM
Motif 17D
1961 SLIM OVERDYED DENIM
Motif 18A
1970 JIVE-C NEW VINTAGE
Motif 18B
1970 JIVE-C NEW VINTAGE
Motif 18C
1970 JIVE-C NEW VINTAGE
Motif 19A
1973 SLIPE SUPER STRETCH DUAL FX DENIM
Motif 19B
1973 SLIPE SUPER STRETCH DUAL FX DENIM
Motif 19C
1973 SLIPE SUPER STRETCH DUAL FX DENIM
Motif 19D
1973 SLIPE SUPER STRETCH DUAL FX DENIM
Motif 19E
1973 SLIPE SUPER STRETCH DUAL FX DENIM
Motif 20A
1984 SLIM SUPERSTRETCH DUAL FX
Motif 20B
1984 SLIM SUPERSTRETCH DUAL FX
Motif 21A
1991 PIPE AUTHENTIC DENIM
Motif 21B
1991 PIPE AUTHENTIC DENIM
Motif 21C
1991 PIPE AUTHENTIC DENIM
Motif 21D
1991 PIPE AUTHENTIC DENIM
Motif 22A
1998 SLIM FANCY JEANS
Motif 22B
1998 SLIM FANCY JEANS
Still 01
1997 JUMP Super Light Coolmax 899
Still 02
1984 PIPE Super Stretch Dual FX 874
Still 03
1973 SLIM Super-Stretch-Dual-FX-Denim 938
Still 04
1973 SLIM Super-Stretch-Dual-FX-Denim 818
Still 05
1970 SLIPE New-Vintage 825
Still 06
1969 Super-Stretch-Blue-Vintage 872
Still 07
1969 SLIPE Super-Stretch-Blue-Vintage 812
Still 08
1956 JIVE-C Natural-Denim 135
Still 09
1942 PIPE Two-Tone-Ceramica 945
Still 10
1919 Two-Tone-Structure 820
Still 11
1918 ROB Two-Tone-Structure 840
Still 12
1918 LOU-J Smart Cotton 915
Still 13
1912 ROB Soft Summer Cotton 820
Still 14
1909 LOU Premium Business Ceramica Gabardine 670
Still 15
1909 Ceramica Gabardine 535
Still 16
1907 PIPE Soft Tencel 140
Still 17
1803 JIVE-C SUPER TWILL 535
Still 18
1764 SLIM Premium Superstretch Coloured Denim 904
Still 19
1740 ROB Tech Print 899
Still 20
1717 STEVE Smart Twill 841
Still 21
1506 JUMP Light Cotton 810
Still 22
1506 JUMP Light Cotton 610
Still 23
1468 JIVE JAPAN DENIM 899
Still 24
1924 JUMP Tropical-Linen 065
Still 25
1528 HOUSE-K Pure Linen 135
Still 26
1528 HOUSE-K Pure Linen 680
Still 27
1528 HOUSE-K Pure Linen 135
Still 28
1577 PIPE-K Light Tencel Denim 885
Still 29
1582 ROB-K Light Super Stretch The Light Jeans Chino 920
Still 30
1748 JUMP-K Performance 066
Still 31
9710 SLIPE-K LIGHT COTELE 530
Still 32
9710 SLIPE-K LIGHT COTELE 660
Still 34
9710 SLIPE-K LIGHT COTELE 890
Still 33
1909 JACK-K Ceramica Gabardine 898
Still 34
1703 WIND-K Broken Twill 605