back to the overviewFashion Friendz, ALBERTO’s brand and distribution partner for the Netherlands, is moving
More space for visions
On 22 June, the fashion agency Fashion Friendz – ALBERTO’s exclusive brand and distribution partner in the Netherlands since 2017 – took up residence in its new, significantly expanded showroom premises. Retailers are in for a treat with an innovative collection presentation in a historic setting.
Located just around 20 kilometres from Utrecht, in the heart of IJsselstein’s old town, the new Fashion Friendz headquarters bridges history and modernity across 900 square metres. The site occupies the listed building De Uitspanning, with excellent transport links and a perfect backdrop for ALBERTO’s new Dutch flagship showroom.
Across an area of 60 square metres, the Mönchengladbach-based pants experts are presenting their Spring/Summer 2027 collection here as part of a completely reimagined showroom concept, setting a clear course for the future. Front and centre: a striking presentation that consistently showcases the collection’s themes, qualities and innovations, enabling retail partners to plan their product ranges according to their individual needs and objectives.
“The Netherlands has been one of our key international markets for years. That’s why we’re all the more delighted to be taking this next step together with the dedicated team at Fashion Friendz,” explains ALBERTO Managing Director Marco Lanowy, adding: “The showroom spaces at De Uitspanning combine outstanding service, an exceptional architectural atmosphere and ideal conditions for focused work, all complemented by a very welcoming ambience – just look at the excellent bar. Attention to detail is apparent throughout. I believe this venue has the potential to develop into a genuine fashion hotspot with a reach extending far beyond the Netherlands.”
The new address is:
Fashion Friendz
Poortdijk 13
3402 BM Ijsselstein
Tel: +31 303075788
ALBERTO is synonymous with pants that have character. For over 100 years, the Germany-based label has been creating ‘touchable pants’ that combine craftsmanship, innovation and style. Using 40 individual components, the specialists craft pants for men that feature clean lines, technical expertise and a keen sense of contemporary style. As a result, ALBERTO is now a leading name in the international fashion world. In addition to men’s pants, the brand also produces pants for women, as well as for golfers and cyclists, all of which meet the highest standards of functionality, comfort and design. ALBERTO is committed to anticipating its customers’ needs and bringing them together into an inspiring lifestyle concept – a concept promoted by over 2,000 retailers worldwide in more than 50 countries. And last but not least, the ALBERTO Concept Store in Mönchengladbach epitomises these values: a place where quality, style and inspiration naturally go hand in hand.
