Mönchengladbach-based pants manufacturer ALBERTO presents a fascinating series of five short films exploring the concept of balance. For these films, ALBERTO collaborated with renowned model and qigong teacher Greg Kheel, who's been the face of the pants brand for many years, and creative filmmaker Cristóbal Jurado Flores as director. Each of the five films offers a unique perspective on balance – and the role that the right clothing plays in finding it. The combination of Greg Kheel's expressive presence and Cristóbal Jurado Flores' artistic vision creates striking images that are thought-provoking and inspiring. These short films are an outstanding example of creative collaboration and the power of visual storytelling. They invite viewers to reflect on their own balance in life and discover new ways of achieving equilibrium.

The day starts at the office, lunch is out on the town, and in the evening you've got plans with family and friends. A long weekend with a fun city break and museum visit is coming up, or maybe it's holiday time. And every day starts with picking the right outfit. ALBERTO wants you to feel good in your clothes, with a great style and a comfy fit. The Mönchengladbach-based pants enthusiasts are renowned for seamlessly combining design and function. For the 2026 summer season, the brand new ‘Touchable Pants for a Reason’ collection is launching a series of distinctive pants that look great, fit like a dream and cut a fine figure in any everyday situation.

ALBERTO is pushing its newly revised shop concept and opening a premium pop-up in the Munich flagship store of the leading menswear specialist HIRMER. The 40-square-metre area was developed by Jochem Reichenberg, who also designed the ALBERTO concept store in Mönchengladbach. The result is a new meeting place for pants enthusiasts, with a focus on casual, lightweight pants. The lightness of the collection is emphasised by the high-quality, minimalist design of the pop-up area.