Amazon's Alexa as an in-store shopping aid, virtual shop concepts in the metaverse, augmented reality campaigns. ALBERTO has always been at the cutting edge – not just in developing and using innovative cuts, washes and materials, but also in the use of the latest technologies. So it's quite logical that the Mönchengladbach-based company is also using artificial intelligence now, with its own ALBERTO AI.

Always a bit more innovative, a touch smarter and more committed to the details – in the 2024 summer season, ALBERTO will once again launch a collection that is completely dedicated to its pants culture. To achieve this, we have not only expanded our perfect fit program by a wide fit segment and are presenting our chinos, jeans, shorts and modern business pants in linen, Tencel^™ and a variety of high performance cotton blends. We have also splurged on new treatment techniques, fresh label and button colors and a matching collection of belts. In this publication, we will share with you what you can look forward to in the upcoming season.