Always a bit more innovative, a touch smarter and more committed to the details – in the 2024 summer season, ALBERTO will once again launch a collection that is completely dedicated to its pants culture. To achieve this, we have not only expanded our perfect fit program by a wide fit segment and are presenting our chinos, jeans, shorts and modern business pants in linen, Tencel^™ and a variety of high performance cotton blends. We have also splurged on new treatment techniques, fresh label and button colors and a matching collection of belts. In this publication, we will share with you what you can look forward to in the upcoming season.

With the slogan #coolgermany, the Mönchengladbach-based family business ALBERTO, which has been in business for 101 years and is now in its third generation, is clearly committed to Germany as a business location. Since 2011, the company's internal commitment has also been reflected in the photo shoots for the collection. Their changing backdrops and the resulting radically diverse and unique effects make the shoots truly compelling. For the 2023 summer season, the Mönchengladbach-based pants label staged a shoot at Van Volxem, a top winery on the Saar River.