ALBERTO 100 Years of Pants


This striking eye-catcher embodies the past, present and future of pants manufacturing: the Golden Denim sculpture designed by furniture designer and long-time ALBERTO friend Jochem Reichenberg marks a milestone in ALBERTO's corporate history. To mark the company's 100th anniversary, the Mönchengladbach-based company is now sending its #goldenpants on virtual journeys as part of an AR photo participation campaign aided by fans and the latest technology.



Pants 'n Coffee

You thought pants and coffee had nothing to do with each other? That may be true as a rule, but ALBERTO has a completely different take on the matter. Because the Mönchengladbach-based pants specialists aren't just launching a model called 'Barista' on the occasion of the company's 100th anniversary in the current fall season. In collaboration with the Meerbusch-based premium roaster SAMYJU, they've also treated themselves to their own coffee edition.


Collection Report Summer 2023

Put them on once and keep going

Pants that offer more value. Pants for life. That's what ALBERTO stands for. And that's what ALBERTO can deliver like no-one else can. Why? Because, even at the pinnacle of fashion, the pants label always designs them to cater to the real-life needs of their wearers. You could say they're the quintessence of legwear. Pants tailored for the moment, for every moment of life, are an architectural design for the body. The love of traditional legwear craftsmanship is as much a part of ALBERTO's self-image as its desire to experiment. This is reflected once again in the pieces of the 2023 summer collection, where absolute classics in new, innovative materials and cleverly reworked designs meet brand-new models. What unites them all is the slogan: "Put them on once and keep going" - whatever the day brings.


Celebrating 100 years

ALBERTO – and the 3D-Bike

Alberto is about to celebrate its 100th anniversary. In the fashion industry, and in particular for an enterprise specializing in certain products, this is considered a virtual eternity. Hence, it is an occasion to celebrate. So, ALBERTO is doing just that. However, the company isn’t just launching an anniversary collection. It is also rolling out many exciting collaborations and an extraordinary anniversary program. Among them is a feature you can actually take literally in conjunction with the current buzz word “team play.” In partnership with Magdeburg-based bicycle manufacturer URWAHN, the label known for its pants is presenting an anniversary bike that offers distinctive departures from the familiar in terms of make, technology and design. It is also uncompromising – in other words – typically ALBERTO and typically URWAHN.


ALBERTO feat. 140Fahrenheit

Born & Finished in Mönchengladbach

A family-run specialist that's been thriving on the market for 100 years can justifiably say that they've got things rolling in the long term. This is true once again for Born & Finished, the brand-new bike pants that were created in collaboration with 140Fahrenheit, that the Mönchengladbach-based pants label is launching as a gift for itself and others on the occasion of the company's anniversary. In more than one way, in fact.


ALBERTO Golf Winter 2022

Winter Fun on the Fairway

The enjoyment of pleasant rounds on the green without shivering in the cold winter months has been possible for quite some time – thanks to revolutionary developments in Tech Golf Wear. As one of the pioneers, ALBERTO Golf has made extraordinary contributions to this evolution. For the next winter season, the company is launching new styles, innovative functions and novel colors as well as patterns to make an even bigger splash. Find out what golf enthusiasts can look forward to now!