Alberto is about to celebrate its 100th anniversary. In the fashion industry, and in particular for an enterprise specializing in certain products, this is considered a virtual eternity. Hence, it is an occasion to celebrate. So, ALBERTO is doing just that. However, the company isn’t just launching an anniversary collection. It is also rolling out many exciting collaborations and an extraordinary anniversary program. Among them is a feature you can actually take literally in conjunction with the current buzz word “team play.” In partnership with Magdeburg-based bicycle manufacturer URWAHN, the label known for its pants is presenting an anniversary bike that offers distinctive departures from the familiar in terms of make, technology and design. It is also uncompromising – in other words – typically ALBERTO and typically URWAHN.

A family-run specialist that's been thriving on the market for 100 years can justifiably say that they've got things rolling in the long term. This is true once again for Born & Finished, the brand-new bike pants that were created in collaboration with 140Fahrenheit, that the Mönchengladbach-based pants label is launching as a gift for itself and others on the occasion of the company's anniversary. In more than one way, in fact.