Celebrating 100 years
ALBERTO – and the 3D-Bike
Alberto is about to celebrate its 100th anniversary. In the fashion industry, and in particular for an enterprise specializing in certain products, this is considered a virtual eternity. Hence, it is an occasion to celebrate. So, ALBERTO is doing just that. However, the company isn’t just launching an anniversary collection. It is also rolling out many exciting collaborations and an extraordinary anniversary program. Among them is a feature you can actually take literally in conjunction with the current buzz word “team play.” In partnership with Magdeburg-based bicycle manufacturer URWAHN, the label known for its pants is presenting an anniversary bike that offers distinctive departures from the familiar in terms of make, technology and design. It is also uncompromising – in other words – typically ALBERTO and typically URWAHN.