07/22/2019

Traditional and yet different

ALBERTO has a new home with Mifsud.fashion fashion agency in Zurich

ALBERTO has moved. The new address of the Glattbrugger showroom in the canton of Zurich is now Industriestrasse 57, ideally located in the immediate vicinity of international labels. Inside, ALBERTO has opted for a purist, clean interior that brings out the best in the collection. And, of course, the long-established and competent representation by Dominique Mifsud, who recently started operating as a fashion agency with his team of four under the name Mifsud.fashion.

A stage-like area: 100 square metres of the 460 square metre Dominique Mifsud showroom are reserved for ALBERTO alone. There, the latest collections from the business, casual, bike and accessories sectors will be presented. The flexible, elegantly minimalist furnishing concept, consisting of cubes, presenters and hanging modules, offers a striking and constantly new and surprisingly curated presentation of key looks, changing special themes and basics. Large-format banners also show the key visuals of the current season. An inspiring atmosphere that invites you to linger and discover. It's not for nothing that the Swiss fashion expert's fashion agency has for decades been regarded as a popular industry meeting place for intimate, appreciative discussions and well-founded, future-oriented advice. The strategically selected label assortment, which Dominique Mifsud represents with great passion and through which he is able to inspire the Swiss fashion trade, also bears witness to this. In addition to ALBERTO, these include well-known brands such as Milestone, Fynch Hatton, Seidensticker and Colours & Sons. This is evidenced by the long-standing, partnership-based relationships that Dominique Mifsud cultivates in both directions - manufacturer and specialist retailer - and that keep him constantly on the move. He places great value on personal contacts and open exchange. Regular customer visits at short frequencies are therefore a matter of course for him. This attribute is also highly valued at ALBERTO and the Swiss sales professional is all the more appreciated for it. "We are very pleased that Dominique Mifsud is part of ALBERTO. Together with his team, he stands for professional, expert and above all individual partner support at the highest level. On site as well as in his new premises. And from our point of view, the latter have once again been particularly successful", emphasises Marco Lanowy, Managing Director of ALBERTO.

Photography & Image rights: Dominique Mifsud

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